World Cup work: 100 days on Qatar 2022

With less than 100 days to go until the 2022 FIFA World Cup Qatar kicks off, Euronews is looking at the enormous business benefits of the world’s largest companies converging in Qatar. From Stadia to Software – we assess how the World Cup is driving progress in infrastructure, technology and sustainability.

Qatar’s investment in infrastructure

Qatar has spent $220 billion building world-class infrastructure, including new roads, public transportation, hotels and sports facilities. The matches will be held in eight high-tech stadiums, ensuring maximum comfort for spectators.

1.5 million fans are expected to visit Qatar for this historic event, which will boost the tourism and food and beverage industry. Nasser Al-Khater, CEO of the FIFA World Cup Qatar 2022, and asked him about Qatar’s football journey,

“The past 12 years have been very busy, it’s been a very busy time of economic development, it’s been really, um, driven and accelerated from the World Cup, but it’s also been, you know, in the development of this huge masterplan since 2008, what we’re looking forward to To him is really his benefits for the next twenty years.”

Euronews also spoke to FIFA President Gianni Infantino about Qatar’s commitment to hosting the mega football competition,

“I’ve never seen a host ready for that so much in advance. All the stadiums are finished. The infrastructure in terms of hotels and roads are finished. So Qatar is ready. FIFA is ready, the world is ready. And after some complexity in times of epidemics etc, we really need to meet again “.

Promote Business World Cup

Qatar 2022 will make history by bringing the World Cup to the Middle East for the first time, welcoming millions of fans and teams from around the world and giving a boost to businesses and investors across the region.

Sheikha Al-Anoud Al-Thani, Executive Vice President and Executive Director of Business at the Qatar Financial Center,

“In my opinion, a successful World Cup presentation will prove that the sports industry in Qatar is a category in itself, and that Qatar has a unique opportunity to position itself on the international sports map or on the international trade and economic map.”

Qatar’s financial commitments in building an infrastructure capable of hosting a major event such as the FIFA World Cup have given a boost to many companies, particularly in the field of sports technology.

One of them is SponixTech, a Qatar-based company that provides immersive replay technology and virtual advertisements during live matches. In just two years, they entered into a partnership with the Arab Football Cup and the Premier League. Muhammad Ali Abbaspour is the founder and CEO of Sponixtech,

“The uniqueness of our solution is that we only use the broadcast feed in our cloud servers. We send one, five or ten different feeds back to the broadcaster or right holder in less than two seconds.”

FIFA revenue and investment

FIFA generated $5.4 billion in revenue from the 2018 World Cup. That was a 16 percent jump from its revenue in the 2014 tournament. But as a non-profit organisation, FIFA invests most of its profits in football development. In 2018, $4.3 billion was invested directly in football programs.

FIFA generated over $3 billion in revenue from television and broadcast licensing rights during the previous World Cup. The popularity of football around the world has fueled fierce competition between global broadcasters. FOX has won a bidding war with rival ESPN, striking a $400 million deal with FIFA for the television rights to this year’s World Cup.

Spending on advertising and marketing around the World Cup is set to hit a record high this year and experts say its timing in the run-up to Christmas and New Year gives Qatar 2022 the ability to deliver the most unique experience for brands.

So, after 12 years of preparation, all eyes will soon be on Qatar when it hosts the FIFA World Cup 2022 in November. The stage is now set for what promises to be not only a historic event in the region, but potentially a profitable driver for the Qatari economy for years to come.

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