Why is Apple acquiring the Super Bowl Halftime Show from Pepsi?

We’ve hooked up with Pepsi as the main sponsor of the highly popular NFL halftime show at the end of the Super Bowl season. Well, that is about to change!

Super Bowl picks apples after Pepsi

Apple, the tech giant, threw itself in the middle of a great February event knowing it would catch more eyes than ever, as the show drew hundreds of millions of viewers from all over the world. Gridiron fans are present year-round following their team, but the Super Bowl brings in interested fans a pass once a year. And half the time it shows a whole other mix of demographics.

It was in May of this year when the beverage company confirmed it would not continue its lead sponsorship role, with the NFL pushing for increased payments. A decade later, responsibility was handed over to Tim Cook’s team to work with.

When will Apple take charge of Pepsi’s Super Bowl halftime show?

And Apple Music and Beats Vice President Oliver Chaucer had a statement ready to explain the decision.

“Music and sport hold a special place in our hearts, so we are very excited that Apple Music will be a part of music and the biggest stage in football,” he said. “Looking forward to more epic shows next year And beyond with the Apple Music Super Bowl Halftime Show”.

“More epic,” he says. That’s some prediction given what we’ve seen in recent years. The latest release, Super Bowl LVI, is suggested to have sucked about 120 million across TV and online. They watched the world’s premiere, award-winning hit with Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar. Pepsi also enjoyed between the event with the likes of The Weeknd, Shakira, Jennifer Lopez, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry and Bruno Mars. Beats that, Apple!

So what did the NFL say about the new money-driven collaboration? Nana Yao Asamoah, Senior Vice President of Partner Strategy, was clear.

“We couldn’t think of a partner more suited to the world’s most watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”

Apple’s first foray into the Super Bowl halftime will be eagerly anticipated and we don’t have long to wait. Sunday February 12, 2023 is the date when two teams will face off in Glendale, Arizona. We’ll keep a close eye on any teasers in the coming weeks and months, and we’ll keep you posted on them here.

Out of interest, there are no rumors yet that he will be known as the i-Super Bowl Halftime Show!

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