GeoComply Data promises to bet on Super Bowl LVII

Canadian provider of fraud prevention and cybersecurity solutions GeoComply has released geolocation data from stadiums in regulated sports betting countries hosting games during the first two weeks of the 2022 NFL season that showed great potential for in-stadium betting for Super Bowl LVII.

Arizona is the first organized market to host the Super Bowl

GeoComply’s geolocation data was collected on NFL stadiums in states offering legal sports betting during the first and second week of the new season, and showed that more than 66,000 geolocation checks came from 7,300 unique accounts at State Farm during the Kansan City Chiefs game. against the Arizona Cardinals on September 11.

Based on geolocation data, GeoComply believes that the Super Bowl LVII in February will turn out to be a big bet as it will be hosted for the first time in a country with regulated sports betting.

“Seeing data from many of these games showing that more than 10 percent of NFL fans in stadiums interact with licensed sportsbooks is a clear win for states that choose to regulate sports betting,” GeoComply CEO Anna Sainsbury commented.

“This wealth of data is very important for legislators and sports leagues to determine sports betting policies in their states and stadiums,” Sainsbury concluded.

Pennsylvania bettors top the rankings

Besides Arizona, home games during the first two weeks of the NFL season were played in Colorado, Illinois, Louisiana, Michigan, New Jersey, New York, Pennsylvania and Tennessee, with Lincoln Philadelphia topping the rankings. Busiest stadiums during the first and second weeks with 76,400 geolocation checks from 8000 unique users.

Third place in the ranking came Ford Field in Detroit, Michigan during the Philadelphia Eagles visit to the Detroit Lions where GeoComply scored 47,000 geolocation checks from the stadium from 6,100 unique users.

A comparison of data for two games played on Sunday at MetLife Stadium showed that bettors in Ravens vs Jets with 44,300 checks from 8,800 accounts were more active than those made a week later in Panthers vs Giants with 38,800 checks from 8,000 uniques. users.

Data from Acrisure Stadium in Pittsburgh revealed that although bettors on the Patriots vs Steelers game were late in the Vikings vs Eagles game, 38,600 checks from 5,000 accounts represented 28% of all Pittsburgh’s betting activity.

GeoComply Methodology

GeoComply indicated that all geolocation data used in the analysis was captured from within stadiums and surrounding parking lots to include the background, for a period of seven hours starting three hours before kickoff and up to four hours after kickoff.

As the trusted geolocation resource for nearly 100% of the nation’s operators, GeoComply provides reliable data and insight into the state of the sports betting industry.

Earlier in the month, GeoComply revealed that betting data from Thursday’s opening in the NFL season was up 77% over the same period in 2021, while NFL week geolocation checks posted a 71.5% year-over-year increase. .

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