Chispa and Voto Latino reunite to encourage Latinx voters to register and vote

Health care, immigration, jobs, and the economy are major issues for Latino singles heading into the midterm elections

DallasAnd the September 20 2022 /PRNewswire/ – Chispa, the #1 dating app designed for Latin American singles, is reunited with the grassroots political organization Photo Latin To educate, empower and mobilize the next generation of Latino voters for the 2022 midterm elections.

The two organizations partnered in 2020, during the presidential election, to help motivate Latinx voters in what turned out to be a phenomenal year. According to the Latin American Center, Caribbeanand Latin Studies in City University of New York, more than 61% of all Latinos over 18 registered to vote, up 12 percentage points from 2016, and 88% of registered voters registered to vote, the highest percentage ever! Latino millennials also had the biggest jump in voter turnout, going from 47.4% in 2016 to 56.6% in 2020.

Rooted in Chispa’s mission to create unity and connections through culture and shared values, this collaboration in Get Out to Vote between Chispa and Voto Latino It hopes to generate the same enthusiasm for the 2022 mid-years, leveraging its extensive network and resources to mobilize eligible Latinos to participate in the ballot.

“Most people don’t think much about the midterms,” ​​said Maria Theresa Kumar, president and CEO of Photo Latino. “However, given the sudden steps taken by the Supreme Court this summer and the constant speculation about upcoming changes, it is imperative that people make their voices heard. The ballot box is our most important tool. Chispa helps us access one of the largest electoral blocs in this country so we can share The information they need to register and make an informed decision is at the ballot box.”

In addition to the partnership, Chispa has released new data to reveal the top issues among single Latinos in this election cycle. Among the results:

  • 73% think their vote will make a difference in 2022
  • 59% of respondents plan to vote in the midterm elections
  • Immigration, healthcare, and jobs/economy are the top three issues for Latino singles

With these ideas in mind, Chispa will empower its users by providing the tools to take action through curated content including:

  • co-branded Photo Latin and the Chispa . voter registration page
  • Voter registration resources including how to check registration status, how and where to vote, election reminders and deadlines
  • A voter profile sticker and a new feature on the Chispa app to help members connect with their potential matches on key issues on the ballot

We are pleased to revive this relationship with Photo Latin Because it is imperative that we all work together to get Latinos to vote in November.” Julia EstakulchikChispa, Head of Brand and Marketing. Chispa has become a platform for Latinx advocacy in United StateCelebrating our cultural pillars and being a resource for our community to bring about positive change.”

About Chispa

Chispa is the largest dating app designed for Latinos Americans, with over 6 million downloads and the goal of helping Latinos create new connections with singles from similar backgrounds, cultures, and communities. Chispa is a Match Affinity dating app created in 2017 by Match Group (NASDAQ: MTCH), the leading provider of dating products designed to increase the likelihood of finding meaningful connection, such as Tinder, Match, Hinge, OkCupid and more. Chispa is available on iOS App Store and Google Play in English and Spanish. For more information, visit www.chispa-app.com and follow ChispaApp on TikTok, Facebook, Twitter and Instagram.

Around Photo Latin

Voto Latino is a grassroots political organization focused on educating and empowering a new generation of Latino voters, as well as creating a stronger and more inclusive democracy. Through innovative digital campaigns, programs related to culture and authentic voices, we nurture the Latinx community toward the full realization of its political power.

Source Chispa

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