Adobe: How the Seabin Project is cleaning up oceans around the world for #CreateWaves

How Project Seabin is cleaning up oceans around the world for #CreateWaves

The ocean is what makes our planet habitable. And despite the critical role it plays in our lives, we still know more about the surface of Mars than we do about the deepest parts of the ocean.

The Seabin project implements creative and practical solutions to gather essential information to better understand our oceans and help reduce plastic waste. For Seabin, it’s about focusing on solutions, being positivity, and demonstrating concrete actions we can take to keep our oceans clean.

As we continue through the second year of the United Nations Ocean Decade, Seabin Project CEO and co-founder Pete Ceglinski and Tom Petroni, whose role is operations and expertise, share why there has never been a more important time for global sustainability efforts.

It all started with a simple idea: “If we can get litter boxes on land, why not put them in the ocean?”

Seabin . project

The Seabin Project’s mission is to bridge the knowledge gap and create an important set of data that can be shared with the public, businesses, and government to further educate people about the importance of ocean conservation, because “you can’t fix a problem if you don’t even know it exists,” says Batrouni.

The moment Seabin was first put into the water and delivered the results was when Ceglinski realized the magnitude of the impact Seabin could have and the visual impact it provided. “It gave me a sense of purpose and made me feel good. Then it terrified me because of the scale of the problem and then the scale of the solution was just terrifying, exhilarating and challenging, but it’s an epic challenge,” he says.

It’s time to act

The ocean is the key to a just and sustainable planet. Through boxes and data collection, Seabin builds a set of information that hasn’t been created before, and then uses that data to inform when a change is sorely needed.

One Seabin, Ceglinski says, “picks up 1.7 metric tons of microplastics and plastic fibers each year. We filter 600,000 liters of water every day, all at less than the cost of coffee.”

Al-Batrouni also stated that “in a 12-month period in Sydney Harbour, Seabin collected enough plastic bags to cover 37 football fields.”

The Seabin Project is much more than a product. The company’s goal is for the oceans to be pollution-free for future generations by changing the behavior of society.

“From the moment we put Seabin down and started working and pulling the trash, the visual effect of ‘Oh my God, this is it,'” says Ceglinski.

Ceglinski asserts that “as the thing that gives us life, and with one in every three breaths we take, if we didn’t have the ocean, the planet would stop.”

Conserving the oceans is a global effort

Seabin sets out to change human behavior, conquer cities, and the cause of global plastic pollution, but they can’t make global change on their own. Using the data collected, they plan to advance understanding of ocean health and educate communities to support new policies and legislation from international bodies and local governments.

“No single person or company can solve the world’s plastic pollution problem. It is community-led solutions that will fix the world’s greatest problems.” Sigelinsky says.

With a mission to clean up 100 cities by 2050, Seabin needs communities to help make a difference. According to Ceglinski, “Plastic is not the problem. If you boil it again, it’s about education and being smarter with an inanimate object.”

Adobe and Seabin share a strong belief that there are many things people in the communities can do to help. Using your creativity, using your voice, “Get the message out there, we can fix it, there are solutions.” Sigelinsky says.

Using people, platform, creativity and innovation to create change

As activists in environmental problem solving, it is imperative for the founders of Seabin to constantly think about how to reduce their emissions and carbon footprint.

Individuals and companies should strive to make informed decisions that will reduce their impact on the ocean and the environment. For Seabin, Adobe Creative Cloud and Adobe Document Cloud helped them focus on their own footprint and helped transform the company into a paperless system.

We keep our homes clean, so why not keep the environment clean?

Adobe and Seabin are calling on the community to use their voice and creativity in #CreateWaves, advocating for ocean protection and sharing ways we can play a direct and significant role in reducing waste entering waterways and oceans.

Find out more in the Ocean Agency’s creative toolkit to raise awareness of the oceans.

Learn more about how the Seabin Project is cleaning up oceans around the world here.

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